{"id":3977,"date":"2022-11-22T16:26:09","date_gmt":"2022-11-22T15:26:09","guid":{"rendered":"https:\/\/www.combell.nl\/en\/help\/?post_type=ht_kb&#038;p=3977"},"modified":"2024-12-11T15:04:51","modified_gmt":"2024-12-11T14:04:51","slug":"seo-settings-in-the-website-builder","status":"publish","type":"ht_kb","link":"https:\/\/www.combell.nl\/en\/help\/kb\/seo-settings-in-the-website-builder\/","title":{"rendered":"SEO settings in SiteBuilder"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#h-title\">Title<\/a><\/li><li class=\"\"><a href=\"#h-description\">Description<\/a><\/li><li class=\"\"><a href=\"#h-keywords\">Keywords<\/a><\/li><li class=\"\"><a href=\"#h-custom-url-address\">Custom URL address<\/a><\/li><li class=\"\"><a href=\"#h-pictures\">Pictures<\/a><\/li><li class=\"\"><a href=\"#h-https\">HTTPS<\/a><\/li><li class=\"\"><a href=\"#h-responsive-design\">Responsive design<\/a><\/li><li class=\"\"><a href=\"#h-a-few-more-words\">A few more words<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<p>In this article, we\u2019d like to show you how to make the most out of the SEO features available in our editor.<\/p>\n\n\n\n<p>Some features are already preset, so you don\u2019t have to worry about them. Others will need your attention. Let\u2019s take a closer look at the titles and descriptions of your pages, keywords, URL addresses, picture descriptions, secured connection with HTTPS and responsive web design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-title\">Title<\/h2>\n\n\n\n<p>The page title is a crucial element for both visitors and robots indexing your website into databases. It tells website crawlers what your page is about and if it\u2019s relevant to the visitor\u2019s query. It can also convince potential visitors to click on your link and choose your website from among all the websites displayed in search results. That\u2019s a pretty impressive superpower, so make sure you\u2019re using it to your advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-can-you-find-titles\">Where can you find titles?<\/h3>\n\n\n\n<p>We can usually come across titles in the search results of Google and other search engines. They create a clickable&nbsp;<strong>headline<\/strong>&nbsp;and typically look like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/1-19-1024x214.png\" alt=\"\" class=\"wp-image-22693\"\/><\/figure><\/div>\n\n\n<p>You will also see them in&nbsp;<strong>previews of social posts<\/strong>&nbsp;and anytime somebody shares your website on social media. Besides that, titles are also displayed in the&nbsp;<strong>browser tabs<\/strong>. If you are one of those people constantly working with too many opened tabs, titles make navigation between them much easier:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/2-18-1024x576.png\" alt=\"\" class=\"wp-image-22694\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-write-a-good-title\">How to write a good title<\/h3>\n\n\n\n<p>A title should provide a short and fitting name for a specific page to give both Google and visitors a clue about its content. For that reason, titles shouldn\u2019t be repeated for any other page of your website. Also, not only the main pages deserve their own title, every single page of your website should have one.<\/p>\n\n\n\n<p>The length of the title depends on the characters used. The maximum length at the moment is 600 pixels which fit approximately&nbsp;<strong>60 standard characters<\/strong>. If the title is too long, it won\u2019t be displayed fully. Better keep it short so it\u2019s also easier to read.<\/p>\n\n\n\n<p>If you want to use&nbsp;<strong>keywords<\/strong>, mention them at the beginning of the title. It\u2019s this part of the text that usually catches the attention of readers as they\u2019re browsing through search results. Just don\u2019t overuse them. Search engines won\u2019t like your titles if they\u2019re just stuffed full of keywords and very little meaning.<\/p>\n\n\n\n<p>If you have some space left, you can also add a brand name. It\u2019s enough to mention it at the end of the title. If it\u2019s a strong brand, Google will sometimes add it to your title automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happens-when-you-don-t-create-a-title\">What happens when you don\u2019t create a title?<\/h3>\n\n\n\n<p>In most cases, it will simply show the&nbsp;<strong>name of your website<\/strong>. Just remember that this name is not your domain name, but rather the name that you chose for your SiteBuilder project when you first created it. You can change it anytime; in your editor, click on \u201cSettings\u201d in the upper right corner and you will see this editing option under the section \u201cWebsite Settings\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/3-18-1024x688.png\" alt=\"\" class=\"wp-image-22695\"\/><\/figure>\n\n\n\n<p>Google might also decide to ignore your titles and show another text. You can\u2019t really influence when it happens, but it\u2019s usually for one of these reasons:<\/p>\n\n\n\n<ul>\n<li>you have too many keywords in your title<\/li>\n\n\n\n<li>your title doesn\u2019t match the question of the visitor<\/li>\n\n\n\n<li>Google thinks the title doesn\u2019t accurately describe the content on the page<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s just another reason why you should pay attention to all your titles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-set-up-titles-in-sitebuilder\">How to set up titles in SiteBuilder<\/h3>\n\n\n\n<p>Have you got an idea for a catchy title that\u2019s going to convince people to visit your website? You can easily set it up in your editor. Just click on the button \u201ePages\u201c at the top right, click on a page name and you will see the title under the&nbsp;<strong>SEO page settings<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/4-15.png\" alt=\"\" class=\"wp-image-22696\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-description\">Description<\/h2>\n\n\n\n<p>Let\u2019s be honest, how many times have you decided not to click on a link in Google just because its description looked suspicious?<\/p>\n\n\n\n<p>A description works almost the same way as the title \u2013 it\u2019s displayed in search results and on social sites and it should be unique for every page. If you don\u2019t fill it out, it\u2019s going to show the first seemingly appropriate text from your website; that is usually any text that\u2019s written on the top of a page. That\u2018s not always the ideal solution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/5-16-1024x222.png\" alt=\"\" class=\"wp-image-22698\"\/><\/figure>\n\n\n\n<p>Unlike titles, descriptions are created for visitors of a website and are not a direct factor in influencing your position in search results. Description provides a short summary explaining what readers can find on that particular page and why it\u2019s interesting or helpful for them. Think of it as an&nbsp;<strong>advertisement<\/strong>. If you have no idea what to write in your descriptions, imagine you want to explain what\u2019s happening on that page to your friends but you can only use one sentence.<\/p>\n\n\n\n<p>You can also get creative with your descriptions \u2013 target sales, promote special offers, or show important information such as your contact info. Just make sure your descriptions are not too long. The limit at the moment is&nbsp;<strong>160 characters<\/strong>&nbsp;which translate into 2 or 3 short sentences.<\/p>\n\n\n\n<p>You can write your descriptions in the same space as titles \u2013 in \u201cPages\u201d under the \u201c<strong>SEO page settings<\/strong>\u201c:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/6-7-1024x608.png\" alt=\"\" class=\"wp-image-22699\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keywords\">Keywords<\/h2>\n\n\n\n<p>In general, keywords are crucial in context to how you communicate with your visitors and what you want to share with them.<\/p>\n\n\n\n<p>It\u2019s definitely not a good idea to fill your content with a bunch of keywords written one right after another. This used to be a common practice in the past when search engines were just starting out. Website owners could trick them into promoting websites with most keywords regardless of their real quality. Nowadays, Google can easily detect if you stack keywords into texts just to achieve a better position in search results. In return, you will be ignored or even penalized.<\/p>\n\n\n\n<p>Instead of playing tricks, try to do it naturally. Your reader shouldn\u2019t particularly notice any keywords, but those words should still subconsciously direct the reader\u2019s attention to important content. It sounds like an easy task, right? The good news is that if you write high-quality content, keywords will find their way into your texts.<\/p>\n\n\n\n<p>But how to decide what kind of keywords you should use? Knowing your target audience can help as well as spying on your competitors. If you want to go into more detail and be sure you\u2019ve covered your options, you can use various keyword researching services available online, like one created by Google itself: https:\/\/ads.google.com\/intl\/en\/home\/tools\/keyword-planner\/ <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meta-keywords\">Meta keywords<\/h3>\n\n\n\n<p>So far, we\u2019ve looked at keywords that are incorporated into texts, titles and descriptions to spark the interest of website visitors.<\/p>\n\n\n\n<p>Besides that, our editor offers an option to add keywords into a \u201emeta tag\u201c. Meta tags signal to various search engine robots what to expect on a specific page and how to categorize these pages in a website database. Google ignores these meta keywords, but other smaller and local search engines can still take them into account.<\/p>\n\n\n\n<p>Meta keywords can again be inserted into the&nbsp;<strong>SEO settings<\/strong>&nbsp;of every page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/7-9-1024x619.png\" alt=\"\" class=\"wp-image-22700\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-kind-of-keywords-should-you-use\">What kind of keywords should you use?<\/h3>\n\n\n\n<p>Now comes the tricky part. Let\u2019s start with advice applicable to all types of keywords \u2013 unless you are a pioneer in your field, use more specific rather than generic keywords.<\/p>\n\n\n\n<p>Here\u2019s an example. You are a plumber and you want customers to find you online. If you search for a generic word \u201eplumber\u201c, you will see thousands of results. Not all of them will be connected to what you meant to search for and your long-established competitors will definitely have all the lucrative spots covered. If, instead, you search for more specific&nbsp;<strong>long-tail keywords<\/strong>&nbsp;such as \u201eplumber Chelsea London\u201c or \u201echeap plumber Chelsea London\u201c, your website will stand a much better chance there.<\/p>\n\n\n\n<p>How does it work? Pretend you are the customer for a moment and try to search for something. Chances are you\u2019ll intuitively search for several words, a whole sentence (e.g., how to create a website for free) and maybe even a location. You\u2019ll likely see fewer websites listed in the search results but most of them will be highly relevant to what you\u2019ve searched for. Giving search engines specific information allows them to better filter through all the websites in their databases and show the right answer. Make sure your website is ready for this and focus on those long-tail keywords.<\/p>\n\n\n\n<p>When you\u2019ll be compiling a list of them, it\u2019s not necessary to come up with hundreds of keywords for a single page. It\u2019s better to find only a few, let\u2019s say up to 20, but all of them highly relevant. You can also use keywords in your domain name, but remember what we said about this in our&nbsp;<a href=\"https:\/\/www.webnode.com\/blog\/seo-where-to-begin\/\" target=\"_blank\" rel=\"noopener\">previous article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-custom-url-address\">Custom URL address<\/h2>\n\n\n\n<p>In the SEO page settings, you can also set up custom&nbsp;<strong>URL identifiers<\/strong>. These make the navigation around your website smoother. Also, doesn\u2019t a long URL full of strange characters, question marks, dashes and whatnot look suspicious? Clear and simple URL will appear safe and your visitors will immediately know what that page is about.<\/p>\n\n\n\n<p>Our editor will automatically use whatever you set as a page name also for the URL identifier, but you can change it in the&nbsp;<strong>SEO page settings<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/8-6-1024x721.png\" alt=\"\" class=\"wp-image-22701\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pictures\">Pictures<\/h2>\n\n\n\n<p>A lot of website owners have no idea that their pages can be googled through images. Users tend to look either for specific pictures or for websites which will provide more context to pictures. With the number of people searching among images on the rise, it would be a shame to overlook such an opportunity for publicity. Your images could still reach a good position even for very generic keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-get-your-pictures-indexed-by-google\">How to get your pictures indexed by Google?<\/h3>\n\n\n\n<p>Pay attention to their names. Before you upload images to the editor, give each file a unique name clearly describing what\u2019s on the picture. We also recommend filling out the&nbsp;<strong>picture descriptions<\/strong>&nbsp;which will then be indexed as the \u201eAlt\u201c text.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/9-5-955x1024.png\" alt=\"\" class=\"wp-image-22702\"\/><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.combell.nl\/en\/help\/wp-content\/uploads\/11-1024x695.png\" alt=\"\" class=\"wp-image-22703\"\/><\/figure>\n\n\n\n<p>Alt text will improve the website\u2019s accessibility as it is processed by screen readers when describing pictures to visually impaired visitors. At the moment, search engines also can\u2019t recognize what is displayed in a picture. Tell them what to expect in the description and they can index your pictures much better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-https\">HTTPS<\/h2>\n\n\n\n<p>You\u2019ve surely noticed that some websites are labeled as \u201eNot secure\u201c by your browser and you\u2019re advised not to open them. To put it simply, this warning means that these websites can\u2019t provide a secure connection and the information you enter when visiting them might get stolen.<\/p>\n\n\n\n<p>If you create a website in SiteBuilder, we will automatically generate an SSL certificate which provides encryption and guarantees safe access to your website. You don\u2019t have to do anything at all and your website will be a safe place for your visitors.<\/p>\n\n\n\n<p>Even when you register your own domain with us, transfer a domain from another provider or assign a domain to your website, we will give it the same certificate. We will automatically take care of everything necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-responsive-design\">Responsive design<\/h2>\n\n\n\n<p>There are a lot of articles written about how Google prioritizes mobile versions of websites. We will discuss that in detail in the last article of this series; right now, we\u2019d like to mention something that\u2019s connected to how your website is displayed on mobile phones \u2013 responsive design.<\/p>\n\n\n\n<p>Responsive design means that your website will seamlessly adjust its appearance to fit the type of device where it\u2019s displayed. You will build your website on a computer, but it will look great and natural even on your tablet or smartphone. It\u2019s a great advantage and good news not only for your position in Google but mainly for your visitors, who won\u2019t be scared off by a bad looking mobile page.<\/p>\n\n\n\n<p>This is, again, something you won\u2019t have to worry about in SiteBuilder. All of our templates come with responsive design. If you want to test how it works, open a website on your smartphone or simply drag your browser window smaller and you\u2019ll see your published website automatically adjusting to fit the screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-few-more-words\">A few more words<\/h2>\n\n\n\n<p>Remember what we said in the previous article about the importance of content? It still applies. Everything we mentioned in this article is the cherry on the top to make websites even more attractive for visitors or easier to index for search engines. None of these features on their own can give your website a boost unless the content is good as well. But that doesn\u2019t mean you should overlook them. Use every opportunity for improvement. If you don\u2019t, your competitors surely will.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019d like to show you how to make the most out of the SEO features available in our editor. Some features are already preset, so you don\u2019t have to worry about them. Others will need your attention. Let\u2019s take a closer look at the titles and descriptions&#8230;<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[130,142],"ht-kb-tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb\/3977"}],"collection":[{"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/comments?post=3977"}],"version-history":[{"count":4,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb\/3977\/revisions"}],"predecessor-version":[{"id":4173,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb\/3977\/revisions\/4173"}],"wp:attachment":[{"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/media?parent=3977"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb-category?post=3977"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.combell.nl\/en\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=3977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}